Advertising Your Products or Services On-Line
The objective of some sites is simply to advertise but not directly sell an event, product, or service. A prime example of this is a movie studio that develops a Web site to promote a “soon-to-be-released” movie. The objective is to create awareness or a “buzz” about the movie, generate interest in the film, and, ultimately, have a large number of people attend the movie when it is released. This type of site might include multimedia clips of the movie, pictures and stories of the actors in the movie, viral marketing (“Tell a friend about this movie”) elements to encourage word-of-mouth marketing, an intriguing story about the film, press releases for entertainment writers, and other elements to help them achieve their objective with their target market in mind.
Selling Your Products or Services On-Line
Selling products or services online is a common objective. The Internet provides a broad geographic reach and a huge demographic reach. Often businesses combine the objectives of advertising their products or services with trying to sell them through their Web site. This works well because visitors are not only given information about your products and services, but they are given the option of easily ordering and purchasing online. The easier you make it for people to make a purchase from your company, the more likely they will be to buy. You will have to provide detailed information on your products and services, your return policies, guarantees and warranties, and shipping options. If you are planning to sell directly from the site, you also need to address security issues.
The objective of some sites is simply to advertise but not directly sell an event, product, or service. A prime example of this is a movie studio that develops a Web site to promote a “soon-to-be-released” movie. The objective is to create awareness or a “buzz” about the movie, generate interest in the film, and, ultimately, have a large number of people attend the movie when it is released. This type of site might include multimedia clips of the movie, pictures and stories of the actors in the movie, viral marketing (“Tell a friend about this movie”) elements to encourage word-of-mouth marketing, an intriguing story about the film, press releases for entertainment writers, and other elements to help them achieve their objective with their target market in mind.
Selling Your Products or Services On-Line
Selling products or services online is a common objective. The Internet provides a broad geographic reach and a huge demographic reach. Often businesses combine the objectives of advertising their products or services with trying to sell them through their Web site. This works well because visitors are not only given information about your products and services, but they are given the option of easily ordering and purchasing online. The easier you make it for people to make a purchase from your company, the more likely they will be to buy. You will have to provide detailed information on your products and services, your return policies, guarantees and warranties, and shipping options. If you are planning to sell directly from the site, you also need to address security issues.
