Providing Online Customer Service or Support
You might decide that the main reason for your business to have an online presence is to provide more comprehensive customer service and support. A great benefit of a Web site is that you can provide customer assistance 24 hours a day, 7 days a week, 365 days a year. If your company develops software, it is a good idea to include downloadable upgrades as well as an FAQ (Frequently Asked Questions) section where you can provide solutions to common problems. By providing an easy way for your customers to solve their problems, you increase customer loyalty. You also increase the likelihood that they will return to your company when they need to improve their computer system. Include the appropriate contact information for customers who have more complicated problems and need to talk to a human.
Providing Product or Corporate Information
Some organizations simply wish to provide information on their products or services to a particular target market. Others might want to provide corporate information to potential investors. Information-driven Web sites tend to be text oriented, with graphics used only to accentuate the points being made and provide visual examples. These types of sites usually have an FAQ section that provides useful and pertinent information on the company and its products or services. If the organization courts the media, it might include a Media Center, which can include all its press releases, corporate background, information on key company officials, articles that have been written about the company, and a gallery of relevant pictures that the media can use, as well as a direct link to the company’s media person.
You might decide that the main reason for your business to have an online presence is to provide more comprehensive customer service and support. A great benefit of a Web site is that you can provide customer assistance 24 hours a day, 7 days a week, 365 days a year. If your company develops software, it is a good idea to include downloadable upgrades as well as an FAQ (Frequently Asked Questions) section where you can provide solutions to common problems. By providing an easy way for your customers to solve their problems, you increase customer loyalty. You also increase the likelihood that they will return to your company when they need to improve their computer system. Include the appropriate contact information for customers who have more complicated problems and need to talk to a human.
Providing Product or Corporate Information
Some organizations simply wish to provide information on their products or services to a particular target market. Others might want to provide corporate information to potential investors. Information-driven Web sites tend to be text oriented, with graphics used only to accentuate the points being made and provide visual examples. These types of sites usually have an FAQ section that provides useful and pertinent information on the company and its products or services. If the organization courts the media, it might include a Media Center, which can include all its press releases, corporate background, information on key company officials, articles that have been written about the company, and a gallery of relevant pictures that the media can use, as well as a direct link to the company’s media person.
